TVS TYRES embarks on a new journey with new logo

         Chennai, 23rd January 2015: TVS Srichakra Ltd, one of the largest manufacturers & exporters of Two & Three wheeler tyres and Off- Road Tyres in India, unveiled their new brand identity and logo today at a press conference in Chennai.

Embarking into the new journey, TVS TYRES’ new logo reinforces the clarity in purpose for the brand. The mnemonic ‘Eagle’ highlights the features of power, maneuverability and the superior grip of the products while the pair of arrows integrated into the typeface coveys a perpetual forward motion.

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