Introduces new multi day expedition, Super South drive (an epic drive through southern India)
- Adds 2 new Great Escape locations (Nagpur and Chennai)
- Celebrates Mahindra’s championship win at the Indian Rally Championship 2014
May 4, 2015, Chennai: Mahindra & Mahindra Ltd. (M&M Ltd.), India’s leading SUV manufacturer, unveiled the Mahindra
Adventure Calendar for Season 5. A unique concept to showcase the tough and rugged DNA of Mahindra vehicles,
Mahindra Adventure functions as an umbrella brand with a series of adventure and motor sports events under it.
Mahindra Adventure continues to unleash its spirit of adventure through a series of events spread across the year;
- Great Escape – the celebrated off-roading event (since 1996), continues to be the off-roaders’ choice, to test the
endurance of Mahindra’s 4×4 vehicles on diverse terrains. We have added 2 new locations, Chennai & Nagpur,
and continue with the previous 8 locations across India, where winners from these locations get to compete at
the Mahindra Adventure Off-Roading Trophy.
- New Multi-Day Escape, such as Super South Drive – an epic drive through southern India, has been added.
Other drives like Authentic North East (10 days) & Spiti Escape (7 days), which were added last year will
continue along with the classics like Monastery Escape (Leg 1; Delhi- Manali-Jispa-Sarchu-Leh–Srinagar & Leg 2;
Srinagar-Leh-Sarchu-Jispa-Manali-Delhi, for 10 days each), Royal Escape (6 day expedition celebrating the new
year in Rajasthan), Tri- Nation Escape (Bhutan, India & Nepal – 14 days), Authentic Goa (The real Goa in 4 days)
& Wild Escape (4 day foray into wildlife sanctuaries of Central India). These multi-day escapes celebrate
incredible India and the sub-continent by traversing exotic and unexplored locations, thereby bringing the
concept of ‘Adventure/Driving experience’ to a larger audience.
- Mahindra Challenges like Spice Challenge (4 days) & Monsoon Challenge (3 days), which are TSD (Time Speed
Distance) rallies are also planned, in tune with the company’s promise of providing adrenalin pumping
challenges and promoting motorsport at the grass-roots level.
After a string of wins at various rallies, the Super XUV500 proved its mettle yet again and created history by winning the
overall title at the Indian Rally Championship 2014. Time and again our vehicles have proved their mettle and we are
ready to continue the winning streak in the upcoming motorsport season this year.
Along with these, Mahindra Adventure will continue to promote the tough and rugged DNA of Mahindra through the
Off-Road training provided at the Mahindra Off-Road Training Academy at Igatpuri. Batches will be held every month to
impart knowledge on the basics of off-roading and also provide a hands on experience to off-road enthusiasts with
advanced technical skills.
Speaking on the occasion, Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd. said,
“After the successful run of Mahindra Adventure Season 4, we are all geared up to unleash a series of Adventure
initiatives throughout the year that promises even more thrills for the adrenaline seeker. With a new multi-day escape,
Super South Escape and 2 new Great Escape locations – Nagpur and Chennai – being added to this year’s calendar, we
are now expanding into unchartered territories, thereby covering all zones of the country. Further, we are confident that
the Super XUV500 will continue on its winning streak by making and breaking records.”
About the Mahindra Adventure Initiative
A unique concept to showcase the off-roading capabilities of Mahindra vehicles, Mahindra Adventure functions as an
umbrella brand with a series of adventure and motor sports events organised under its banner.
The Mahindra Adventure calendar comprises a series of events throughout the year such as the popular off-roading
event, the Great Escape, several Challenges (sporting events in keeping with the company’s promise of providing
adrenaline pumping challenges), Multi-Day Escapes like Monastery Escape (Leg 1; Delhi -Manali – Jispa – Sarchu – Leh –
Srinagar & Leg 2; Srinagar – Leh – Sarchu – Jispa – Manali – Delhi, for 10 days each), Royal Escape (Rajasthan drive for 6
days), Tri- Nation Escape (Bhutan, India & Nepal – 14 days), Authentic Goa (4 days), Wild Escape (4 days drive to various
wildlife sanctuaries), Authentic North East (10 days), Spiti Escape (7 days) & Super South(5 days), along with the special
escape, the Summit Drive( 14 days drive to Lhasa and Everest Base Camp).
Mahindra Adventure also enters official teams in some of India’s most popular motorsports events.
To spread the DNA of off-roading, the Mahindra Adventure team continues to hold off-road courses at the Mahindra
Off-Road Training Academy, India’s first and only dedicated off-road training centre. Located in the hills around Igatpuri,
Maharashtra, the off-road training academy provides an off-roader’s dream landscape of close to 30-acres.
For more information please visit www.mahindraadventure.com
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity,
enhance urban lifestyles and increase business efficiency.
A USD 16.5 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people in over
100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position
in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra
enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial
equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.
In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful
public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the
Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.